Kai = Change, Zen = Good
Kaizen is the philosophy of continual improvement, thought to underpin Japan’s competitive advantage in the late eighties. In the modern digital space, it’s manifested heavily in the principles of Agile Project Management. Our Managing Director, Marco Rosano has been discussing this 'Judo' mindset for some time.
Many elements of Kaizen are taken for granted in the modern workplace.
- Feedback: The core principle of The Continual Improvement Process (CIP) is the (self) reflection of processes.
- Efficiency: The purpose of CIP is the identification, reduction, and elimination of suboptimal processes.
- Evolution: The emphasis of CIP is on incremental, continual steps rather than giant leaps.
Applying Kaizen to Digital Strategy
- Website improvements should be small, rather than radical.
- Changes should be made based on feedback from analytics and UX.
- Improvements put forward are easier to execute as the ideation and implementation are carried out by the same team.
- Smaller website changes require less capital investment than a site overhaul.
- In order to strive for the perfect website, deliver the minimum viable product and react to the market needs.
- Website managers should align their internal marketing strategy with the agency. This way the revision time on small changes decreases and the follow-on allows for a better allocation of resources.
- Encourage workers to take ownership for their work, contributing to driving the project with a stronger team motivation.
Whilst none of this is ultimately new, keeping the Zen when it comes to websites is what we are all about.