We really are committed
This month has been a particularly busy one for me here at Soul Digital, which is evident in the brevity of this article. However, I’d like to use this month’s blog post as an opportunity to congratulate our Designer/Front-End Developer Phil Kyriacou on his engagement to his long-time girlfriend Vikki, and reiterate the importance of engagement... in a digital sense.
Since the New Year, we’ve had a flurry of new project enquiries and one of the first questions I frequently ask a prospective client is, "why do you need a new website?" This question is often misunderstood and interpreted in a way that reflects a broader misunderstanding about the undertaking of the project and how it aims to succeed online.
Why I ask...
For a long time now, SEO has been synonymous with online success. And rightfully so. For over a decade people have increasingly turned to Search Engines (namely Google) to look for products and services, as well as use them to drive cost effective website traffic and sales. The benefits of appearing in Google’s organic search are extremely well understood.
Google aims to serve the best and most relevant website results in response to any search query made. As you know, they’re extremely good at it and are constantly refining their algorithm to improve the way this is done – I might blog about this in the coming weeks so watch this space.
Even though search engines cannot yet perfectly understand text, view images, or watch videos the same way people do, they’re able to very accurately formulate their own opinions and ideas around the actual purpose of a website. The notion of engagement and task completion refer to this principle.
As mentioned previously in our Web Development Standards, every website and webpage must therefore serve a purpose. If you’re an ecommerce business, you need to sell online. If you’re a service-based business, you need to generate enquiries. Every website has a goal and the more goals you achieve with your users, the more relevant the website must be to those accessing it. Success!
In closing, congratulations once more to Phil & Vikki on their wonderful engagement and on behalf of everyone here, I’d like to wish you both a lifetime of love and happiness.
Phil, looking forward to seeing you Monday ;)