Google's Mobile-Friendly Algorithm Changes

Google's bold move could mean an easy fix to redesigning the whole site, for some website owners.
Published on Mar 27 2015 by David Cooper

On April 21st, Google will be rolling out their latest set of search ranking requirements.  The latest algorithm complements Google’s growing focus on improving the experience for their users. This comes as no surprise, considering that 80% of internet users worldwide own a smartphone

How Does this Affect my Site?

Google’s algorithms are moderation attempts - designed to reward higher search rankings, for sites that comply with their standards. Google has made it clear that there are no varying degrees of mobile friendliness. Your site can either comply with their guidelines and be mobile friendly, or suffer Google's wrath.

The good news is that the algorithm will update in real time. If your site is not mobile friendly after April 21st there is still hope to change it at any point. It will also work on a page-by-page basis, so you may have mobile friendly pages already.

How Can I Know if my Site is Mobile-Friendly?

Google has created two options to identify if your site is mobile friendly.

Option 1.
Paste your URL into the Google Webmasters Mobile-Friendly Tool.

Option 2.
Google your site on any mobile device and see if it displays with the ‘Mobile-friendly’ tag, as seen in the example below:


What if my Site isn’t Mobile Friendly?

Your site is most likely to be unfriendly due to the issues listed below:

- Blocked JavaScript, CSS and image files.
- Unplayable content.
- Faulty redirects.
- Mobile-only 404s.
- App download interstitials.
- Irrelevant cross-links.
- Slow mobile pages.

Be sure to contact us if you would like to discuss meeting this standard.